What is Business Catalyst (BC)?

Business Catalyst is Adobe’s complete online business platform for website, online store and comprehensive CRM solutions.

The CMS is designed to build sites that provide a two-way communication between you and your visitors. It offers a unique way of tracking every interaction and storing the visitor's data so that it can be easily retrieved and leveraged to increase sales.

It's an all-in-one platform for building on-line businesses not just websites, which allows you to;
• run e-commerce
• have integrated email marketing
• have a complex CRM (client relationship manager)
• run a blog
• review integrated analytics
• have optimised SEO
• have social integration
• have integrated hosting


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