In 2016 the Garvan Institute of Medical Research and Osteoporosis Australia joined forces to launch a state-of-the-art, online fracture risk assessment tool. The aim; to drive consumers to take a simple online test, identify their risk & discuss the results & recommendations with their GP.
As the appointed agency, Engineroom's tasks encompassed all brand & identity development, marketing & communication across all mediums.
To educate the consumer on how easy it is to use the online tool Engineroom designed and built a 60 & 90 second infographic animation.
This animation was utilised in a number of ways including; on Social Media organic feeds, YouTube paid adverting & on the Medical Media Channel. The Medical Media screens were located in the lunch and communal areas of over 600 medical centres reaching GPs, Practice Nurses, Receptionists and Practice Managers.
Storyboarding
Animation
Illustration
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