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PROJECT: Brand Awareness Animation
CLIENT: THE FORUM

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As part of a request to create brand awareness for The Forum on digital platforms, Engineroom created a 60 second animation that captured the vitality and fun of The Forum environment across various demographics and activities. The agency utilised the brand's bold secondary colour palette, combined with upbeat music to create a positive, friendly feel reflecting the vibe of The Forum community and facilities.

Originally the animation was utilised on Youtube and social media platforms as well as on TV screens within both venues. It has since been adapted for use as a TVC. The use of strong, bold music with no voiceovers had great cut through catching the viewers attention as it was a break from traditional adverts on the network.

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OUR DELIVERABLES ON THIS PROJECT

Creative Direction

Creative Direction

Art Direction

Art Direction

Copy Writing

Copy Writing

Storyboarding

Storyboarding

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