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Brand
Unification

PROJECT: Brand Repositioning
CLIENT: Cloud Collective

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Background

 

The Cloud Collective is a strategic alliance of Microsoft Gold Partners, providing end-to-end technology solutions for their customers. There are three seperate companies within the Collective, including:

1. Antares Solutions
2. Quorum
3. IComm

Objective

 

The Cloud Collective’s brand was unclear and undefined. Customers perceived the Cloud Collective brand as a strong Microsoft end-to-end solution provider but were not aware of the three alliance partners and how they contributed to the collectives service & product offering. Likewise, customer were aware of the individual companies but not that they all belonged to the parent brand Cloud Collective. The clients brief was to strengthen the perception of the relationship between all three of the corporate brands. Establish a brand hierarchy and guidelines on how all brands interacted with one another.


Deliverables

 

  • An evolved logo and tagline.
  • Complete Brand Guidelines which reinforced rules and application for the Cloud Collective logo as well as their partner brands.
  • Brand Element Relationships for the Cloud Collective and the sub brands, and finally
  • Brand Application for the Cloud Collective and supporting brands.

 

 
 
 
 
 
 
 
 
 
 
 
 

Roll-Out

 

These guidelines were rolled out across various mediums for all four businesses including:
 

  • Letterhead templates supplied as a Word file
  • Email signatures supplied as a HTML file
  • Word templates
  • PowerPoint Templates
  • Website banner design
  • Social media banners and post layouts
  • Brochure & Flyer templates
  • Capability Statement
  • Promotional Material
  • Advertising Collateral

 

 
 
 
 
 
 
 
 
 

OUR DELIVERABLES ON THIS PROJECT

Concept Development

Concept Development

Copy Writing

Copy Writing

Artwork

Artwork

Brand Guidelines

Brand Guidelines

Brand Strategy

Brand Strategy

Content Strategy

Content Strategy

Iconography

Iconography

Stationery

Stationery

Print Design

Print Design

Research

Research

Marketing Collateral

Marketing Collateral

Content Design and Generation

Content Design and Generation

Content Templates

Content Templates

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