Building a Stronger Brand
BRAND REPOSITIONING
Client: Montgomery Homes
Brand
Unification
PROJECT: Brand Repositioning
CLIENT: Cloud Collective
Background
The Cloud Collective is a strategic alliance of Microsoft Gold Partners, providing end-to-end technology solutions for their customers. There are three seperate companies within the Collective, including:
1. Antares Solutions
2. Quorum
3. IComm
Objective
The Cloud Collective’s brand was unclear and undefined. Customers perceived the Cloud Collective brand as a strong Microsoft end-to-end solution provider but were not aware of the three alliance partners and how they contributed to the collectives service & product offering. Likewise, customer were aware of the individual companies but not that they all belonged to the parent brand Cloud Collective. The clients brief was to strengthen the perception of the relationship between all three of the corporate brands. Establish a brand hierarchy and guidelines on how all brands interacted with one another.
Deliverables
- An evolved logo and tagline.
- Complete Brand Guidelines which reinforced rules and application for the Cloud Collective logo as well as their partner brands.
- Brand Element Relationships for the Cloud Collective and the sub brands, and finally
- Brand Application for the Cloud Collective and supporting brands.
Roll-Out
These guidelines were rolled out across various mediums for all four businesses including:
- Letterhead templates supplied as a Word file
- Email signatures supplied as a HTML file
- Word templates
- PowerPoint Templates
- Website banner design
- Social media banners and post layouts
- Brochure & Flyer templates
- Capability Statement
- Promotional Material
- Advertising Collateral
OUR DELIVERABLES ON THIS PROJECT
Concept Development
Copy Writing
Artwork
Brand Guidelines
Brand Strategy
Content Strategy
Iconography
Stationery
Print Design
Research
Marketing Collateral
Content Design and Generation
Content Templates
WANT TO SEE MORE?
Like what you see? Here are some more projects we think you might enjoy...
Same Same But Different
don't be shy, Talk to us if...
Get in touch using the forms below, shoot us an email, reach out on social media, heck – send a carrier pigeon.
Regardless of how, we'd love to hear from you.
Want to make a project enquiry?
Interested in working with Engineroom? So we can better understand your needs please answer a few short questions and we'll get in touch with you!
Newcastle
Sydney
