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Creative Property

PROJECT: NEW BRAND DEVELOPMENT

CLIENT: DOWLING WALLSEND, STOCKTON & ELEMORE VALE

Dowling Real Estate Elermore Vale, Wallsend and Stockton briefed Engineroom on developing a new identity for their new business name Creative Property. The Directors from Creative Property wanted something that would stand out and be different to their competitors in the local market. The Engineroom team researched other real estate agencies in the area, reviewing their branding styles and colours and developed an identity, vision and visual positioning for Creative Property which would not date, would be original and unique for this new business.

The young and fresh colour palette reinforced the office locations. The green representing Wallsend and Elermore Vale offices by the bush and the blue shades depicting Stockton by the ocean.

Creative Property
Creative PropertyCreative Property
Creative Property Creative Property Creative Property
Creative Property
Creative Property

The logo device of the C and the P portrayed two people coming together - the agent and the vendor, the agent and the buyer, the agent and the landlord or the agency and tenant. This device also had strength to stand alone without the visual support of the wording Creative Property. An example of this is shown on the business cards with the team members holding the CP as a iconic device.

Creative Property Creative Property
Creative Property Creative Property
Creative Property Creative Property Creative Property
Creative Property Creative Property Creative Property
Creative Property
Creative Property Creative Property
Creative Property Creative Property Creative Property Creative Property


 
The approved identity was rolled out across various mediums including:
 

  1. Stationery - business cards and presentation folder
  2. For Sale and For Lease Signage
  3. Vehicle signage and wraps 5. Front office window signage
  4. Billboards
  5. Open House and For Lease flags and bow banners
  6. Real Estate/Domain website post advertising
  7. Brand Guidelines
Front Kiosk
Building Signage Pattern
House For Sale
Three Signs Three Signs Three Signs
Sign Wallsend Sign Stockton Sign Elemorevale

OUR DELIVERABLES ON THIS PROJECT

Concept Development

Concept Development

Brand Guidelines

Brand Guidelines

Iconography

Iconography

Logo Design

Logo Design

Merchandise

Merchandise

Signage

Signage

Identity

Identity

Print Design

Print Design

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