Building a Stronger Brand
BRAND REPOSITIONING
Client: Montgomery Homes
Creative Property
PROJECT: NEW BRAND DEVELOPMENT
CLIENT: DOWLING WALLSEND, STOCKTON & ELEMORE VALE
Dowling Real Estate Elermore Vale, Wallsend and Stockton briefed Engineroom on developing a new identity for their new business name Creative Property. The Directors from Creative Property wanted something that would stand out and be different to their competitors in the local market. The Engineroom team researched other real estate agencies in the area, reviewing their branding styles and colours and developed an identity, vision and visual positioning for Creative Property which would not date, would be original and unique for this new business.
The young and fresh colour palette reinforced the office locations. The green representing Wallsend and Elermore Vale offices by the bush and the blue shades depicting Stockton by the ocean.
The logo device of the C and the P portrayed two people coming together - the agent and the vendor, the agent and the buyer, the agent and the landlord or the agency and tenant. This device also had strength to stand alone without the visual support of the wording Creative Property. An example of this is shown on the business cards with the team members holding the CP as a iconic device.
The approved identity was rolled out across various mediums including:
- Stationery - business cards and presentation folder
- For Sale and For Lease Signage
- Vehicle signage and wraps 5. Front office window signage
- Billboards
- Open House and For Lease flags and bow banners
- Real Estate/Domain website post advertising
- Brand Guidelines
OUR DELIVERABLES ON THIS PROJECT
Concept Development
Brand Guidelines
Iconography
Logo Design
Merchandise
Signage
Identity
Print Design
WANT TO SEE MORE?
Like what you see? Here are some more projects we think you might enjoy...
Same Same But Different
don't be shy, Talk to us if...
Get in touch using the forms below, shoot us an email, reach out on social media, heck – send a carrier pigeon.
Regardless of how, we'd love to hear from you.
Want to make a project enquiry?
Interested in working with Engineroom? So we can better understand your needs please answer a few short questions and we'll get in touch with you!
Newcastle
Sydney
