Well Crafted!

PROJECT: Social Media Styling
CLIENT: Buckleys Sydney

Buckleys

ENGINEROOM WERE BRIEFED TO DEVELOP NEW BRANDING FOR BUCKLEY’S BAR, LOCATED IN A PRIME POSITION AT CIRCULAR QUAY, SYDNEY. THE EXISTING BRANDING LACKED CHARACTER AND RELEVANCE. BUCKLEYS POINT OF DIFFERENCE IS THEIR LARGE RANGE OF BOUTIQUE BEERS IN THE VENUE. IT WAS AGREED REPOSITIONING THE VENUE TO A CRAFT BEER BAR & EATERY WAS OWNABLE AS WELL AS UNIQUE TO THAT PARTICULAR BUSY HUB OF CIRCULAR QUAY.

AS PART OF THE REBRAND, WE REALIGNED ALL MARKETING TO THIS NEW POSITIONING. WE WORKED WITH THEIR MARKETING TEAM TO CREATE A CONSISTENT SOCIAL MEDIA IMAGE THAT DEVELOPED A STRONGER VISUAL POSITIONING FOR THE BUCKLEYS BRAND AS A CRAFT BEER BAR.

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