Elite Hair & Beauty wanted to create a style for their social media feeds. They were currently using a mixture of images collected from the internet and photographs taken from within the salon. Whilst these were communicating their messages, they weren’t reflecting the style of the brand. The salon was recently refurbished and is a modern, sophisticated space located in an old church. Engineroom wanted the social style to reflect this sophistication.

We developed templates for the client featuring earthy, warm and natural tones. They allowed Elite to showcase hair & beauty products, hair styles created in the salon as well as beauty services. The templates allowed Elite to still post timely messages to their clients, but in a modern and sophisticated way which reinforced their brand. We also created mood boards with guidelines for choosing stock images to ensure the images chosen reflected the new style.