know your bones

PROJECT: Educational Animated Infographic
CLIENT: Osteoporosis Australia

bones

IN 2016 THE GARVAN INSTITUTE OF MEDICAL RESEARCH AND OSTEOPOROSIS AUSTRALIA JOINED FORCES TO LAUNCH A STATE-OF-THE-ART, ONLINE FRACTURE RISK ASSESSMENT TOOL. THE AIM; TO DRIVE CONSUMERS TO TAKE A SIMPLE ONLINE TEST, IDENTIFY THEIR RISK & DISCUSS THE RESULTS & RECOMMENDATIONS WITH THEIR GP.

AS THE APPOINTED AGENCY, ENGINEROOM'S TASKS ENCOMPASSED ALL BRAND & IDENTITY DEVELOPMENT, MARKETING & COMMUNICATION ACROSS ALL MEDIUMS.

To educate the consumer on how easy it is to use the online tool ENGINEROOM designed and built a 60 & 90 second infographic animation.

This animation was utilised in a number of ways including; on Social Media organic feeds, youtube paid adverting & on the Medical Media Channel. The Medical Media screens were located in the lunch and communal areas of over 600 medical centres reaching GPs, Practice Nurses, Receptionists and Practice Managers.

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Osteoporosis Australia