Creating a brand Aesthetic

PROJECT: Social Media Styling
CLIENT: Livkin

As a new beauty brand on the market Rare by Livkin needed to make sure the imagery used on their social media account reflected the unique characteristics of their brand. The imagery needed to be visually appealing, inspiring and had to speak to the pricepoint of a luxurious high-end beauty product.

In developing the brand identity and defining the brand aesthetic, the agency created a library of images for Livkin to be able to use on both their instagram and facebook accounts. This ensured a cohesive look helping with brand impact, recognition and recall.