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PROJECT: Brand Awareness Animation


As part of a request to create brand awareness for The Forum on digital platforms eNGINEROOM created a 60 secOND animation that captured the vitality and fun of The Forum environment across various demographics and activities. THE AGENCY utilised the brand’s bold secondary colour palette, which combined with upbeat music created a positive, friendly feel reflecting the vibe of The Forum community and facilities.

Originally the animation was utilised on youtube and social media platforms as well as on Tv screens within both venues. It has since been adapted for use as a TVC. The use of strong, bold music with no voiceovers had great cut through catching the viewers attention as it was a break from traditional adverts on the network.