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Newcastle Airport Refresh

PROJECT: Brand Refresh
CLIENT: Newcastle Airport

As part of the new Terminal Upgrade at the Newcastle Airport, Engineroom worked with the team to bring new life to their existing brand identity through creating a more impactful and positive graphic style reflective of the broadening reach and exciting new opportunities for the Airport and our region. The Airport were eager to move away from the corporate teal colour featured heavily across their marketing materials and asked Engineroom to explore the idea of making use of the remaining 7 colours featured in the icon of their logo.

The agency made use of the vibrant yellows, blues and greens across the various designs as well as featuring a triangle geometric pattern to reinforce the arrows contained within the Airports logo device and create an additional asset which can be used to further modernise the current style of the brand.





Imagery was featured on hoardings in the Airport Arrivals lounge for inbound passengers showcasing various tourism aspects of Newcastle, the Hunter Valley and Port Stephens.



Press adverts, hoardings within the Departures lounge and bus wraps featured images of Melbourne, Brisbane and the Gold Coast reinforcing how easily accessible these locations are to and from Newcastle Airport, expanding the positioning of the business as a stepping stone to some of the best domestic destinations.

The vibrant design was rolled out across various mediums including the 2019/2020 Annual Report, various building hoardings featured throughout the Airport terminal and above-the-line elements including press adverts and bus wraps.





OUR DELIVERABLES ON THIS PROJECT

Concept Development

Concept Development

Creative Direction

Creative Direction

Art Direction

Art Direction

Style Guide

Style Guide

Identity

Identity

Print Design

Print Design

Brand Identity Refresh

Brand Identity Refresh

Content Design and Generation

Content Design and Generation

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