Allied Pinnacle

PROJECT: Packaging Redesign
CLIENT: Allied Pinnacle



Allied Pinnacle (the result of Allied Mills merging with Pinnacle Bakery) are the leading supplier in flour, ingredients and bakery products to foodservice industry across Australasia, and have done so for more than 100 years. From raw ingredients to premixes, frozen and finished bakery products, they provide for all commercial baking supplies, Allied Pinnacle supply Australia’s most iconic brands with products that meet world class quality systems and have global quality accreditations.

As a result of the merge the company branding changed, which led to Engineroom needing to update packaging graphics for Premix bags incorporating the new branding and style. Our objective was to develop and apply a consistent branded design that worked on 11 dieline sizes for 5kg, 10kg, 12.5kg, 15kg and 25kg bags.

An additional challenge our team needed to consider, was the later factory application of product information stickers of varying sizes to the different bags. The result was a strongly branded and more uniform look for the bags which was not previously achieved and allowed for strong brand recognition even at the end of the supply chain.