Mentos CHEWS

PROJECT: POS Concepts
CLIENT: Stuart Alexander

MENTOS WAS Launching a new Chews range into the Candy Mints category called ‘Mentos Incredible Chew’. THE PRODUCT WAS A long Lasting, soft fruit chew that had 'TRUE-TO-FRUIT' FLAVOURs and no artificial colours or flavours.


The brief was to create a concept for a key visual and a unique Point-of-Sale DISPLAY for the new 'Incredible Chew!' Launch that enticeD customers to buy the product at different locations throughout the store.


The concept had to: communicate the product type (CHEW) and the incredible, great tasting, fruit flavoured experience, communicate the three fun flavours available, grab attention attract shoppers to the stand AND Look appetising - make the consumer want to try the product.

Mentos-incredible-chew Mentos-incredible-chew

Concept 1 - REAL FRUIT TASTE


THIS CONCEPT REALLY PLAYED UP THE TRUE-TO-FRUIT TASTE. IT SUGGESTED THE PRODUCT WAS GROWN ALONGSIDE THE FRUIT ON THE VINES OR TREES. WE WANTED THE KEY VISUAL AND POINT-OF-SALE DISPLAY TO HAVE A NATURAL OUTDOOR FEEL TO EMPHASISE THE 'ALL NATURAL', 'NO ARTIFICIAL COLOURS OR FLAVOURS'. THE WOBBLER designs UTILISED THE STRONG HIT OF COLOUR TO EMPHASISE the three different FLAVOURS.

SHELF WOBBLER

Mentos-grapes
Mentos-strauberry
Mentos-apple

Key Creative Visuals

mentos-tree
mentos-tree

Pos Stands

flavour
flavour-pack

Concept 2 - LONG LASTING FLAVOUR


THIS CONCEPT PLAYED ON THE PRODUCT TYPE - A Chew WITH LONG LASTING FLAVOUR. IT HIGHLIGHTS The fun flavours available IN A “WILLY WONKA” STYLE CONCEPT. the TWISTED SHAPES COMBINED WITH THE FRUIT VISUALS help COMMUNICATE THE CHEWY FORMAT ALONG WITH THE great tasting, fruit flavoured experience. THE COLOUR BLOCKING CreatES A POS DISPLAY which has high impact, but ALLOWS FOR multiple pieces of messaging.

mentos-productsmentos-productsmentos-products

POS STAND, FLOOR DECALS & SHELF WOBBLER

stumulating-grapes
long-lasting
fruit-taste
long-lasting

KEY CREATIVE VISUALS

Mentos-chewMentos-chew

Concept 3 - INCREDIBLE CHEW


THERE IS NO MISTAKING THIS PRODUCT IS A CHEW! This concept makes it clear that the product is differentiated to standard mentos dragrees - it is NOT gum. The bulging treatment of the type, pack visuals and flavour imagery helps communicate the flavour hit!

Montos-gif

Concept 3 - INCREDIBLE CHEW


THERE IS NO MISTAKING THIS PRODUCT IS A CHEW!
This concept makes it clear that the product is differentiated to standard mentos dragrees - it is NOT gum. The bulging treatment of the type, pack visuals and flavour imagery helps communicate the flavour hit!

Mentos-product
Mentos-black-white

POS Stand