PROJECT: packaging redesign
CLIENT: nitstuff australia

NitStuff Australia is a local business FROM THE HUNTER VALLEY that manufactures Nitstuff, a plant-based head lice preventative. The product was Formulated by two mums in 2010, who grew tired of the constant inconvenience of dealing with head lice and its associated problems from their school-aged children.

over time they found there was nothing on the market that actually prevented the head lice and didn’t smell like it was full of chemicals. NitStuff, being 100% plant-based, can be safely applied daily to your childs hairline. It has a pleasant natural fragrance and is actually designed to nourish and detangle without leaving hair feeling greasy.

The existing packaging didn’t reflect the natural plant based attributes of the product. It was also very text heavy, with no clear communication hierarchy. These were the main areas addressed in the redesign, creating a more natural aesthetic, a softer, neutral colour palette and simplified on-pack communication that allows the consumer to better appreciate the product benefits and use.

Nitstuff Australia

"From our first friendly meeting with Engineroom the girls have been brilliant in all aspects of rebranding Nitstuff.

The girls listened to our story and clearly understood our ideas and specific requirements. We needed a fresh and professional look that reflected the quality ingredients used in Nitstuff. They delivered/produced material exactly what we were picturing that captured the plant-based feel and gentleness of the product. The expert/professional work was always delivered on time and exceeded expectations each and every time.

Our customers love the new design and compliment us on how professional it looks! Thank you Engineroom. You girls rock!!!!"

Natalie Young
Owner of Nitstuff Australia