PROJECT: new product development

Engineroom were briefed to develop a new sub-brand and packaging design for Orgran's new healthy children's Snacks - puffed potato chips. The Smaxx range was developed under the Orgran family banner. This was a first in the Orgran range.

The brief asked for a gender neutral design solution that encompassed a superhero theme that was innocent and friendly enough to appeal to all children of primary school age and their parents, but also not alienate high school adolescents.

"I love it. I couldn't have asked for anything better"
Beth Oleyar
Orgran - Marketing and Brand Coordinator

An impactful logo was created in a cartoon style which provided powerful standout on the pack. We then created a bold packaging concept influenced by old pop art comic styles, featuring superheroes and dynamic bursts of the product. Use of strong bright colours differentiated flavours across multi-pack bags and inners.