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Discover a
Hidden Gem

PROJECT: Website Refresh
CLIENT: The Dymocks Building

dymocks-instagram

For almost ten years, Engineroom Design has worked with the iconic Dymocks Building in Sydneys CBD. During this time we have undergone two major website redesign projects for the brand, one in 2013 and more recently in 2020.

In 2013 Engineroom successfully won a strategic pitch for the redesign of The Dymocks Building website.

After discussions with The Dymocks Building management team and a thorough user experience audit of the website, the agency determined the brief was to:

  • Make information easier to access by applying the '3 click rule' across the site.
  • Provide a modern CMS to allow content to be easily updated by The Dymocks Building staff.
  • Modernise the website by reviewing colours, typography and layout.
  • Project a premium feel as a destination location for customers.
  • Reflect the unique heritage and character of the Dymocks Building.
  • Effectively communicate the vacant shops available for lease within the building.
  • Ensure the website was optimised for viewing on desktop, tablet and mobile devices.

Previous Site

The existing website aesthetic (as seen on the left) didn't reflect the quality and uniqueness of the tenants or the amazingly ornate and beautiful internal architecture of The Dymocks Building.

The platform the website was built on was also very limiting. With over 120 tenants wanting to keep their website content up-to-date, editing the directory pages was an extremely cumbersome and time-consuming process for the management team.

2013-2020

Engineroom wanted the new website to be visual to allow for the uniqueness of each tenant to be discovered. The site also had to be user friendly for all; for those who were regular visitors, had visited once or twice, or for those who were just discovering what the building had to offer. For that reason, the team designed the site with several ways to search for tenants; by category, by name, or by level. This allowed users with various levels of familiarity of the building to find what they were looking for.

Since the site launched in 2013 Engineroom have continued to manage the site for The Dymocks Building. Fundamentally the layout and functionality of the site has stayed relevant, only the imagery on the site has had a facelift in 2020 to keep the site fresh and on trend.

Since 2020

In 2020, due to the closure of the Business Catalyst platform, Engineroom migrated the existing website to the Wordpress platform. We used this opportunity to create a new design that balanced the buildings unique, old world charm with the user experience and convenience of todays trends. We shot and produced a walk through video of the building to really showcase its charm and the unique nature of the many tenants. As well as creating category specific landing pages that highlights the services and products that sets The Dymocks building apart from other CBD Shopping Centres.

 
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dymocks

Interactive Map

As well as the previous list views to search for tenants, the new website includes a multi-level store directory that allows users to search via category, store name or level with an interactive map to visualise each stores location and easily access contact details and further information.
 

 
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I love the ease in updating our website. Engineroom Design's programming allows me to update text and graphics on our tenants' pages in under 10 minutes and our leasing page in even less time.

The ability to preview before launching onto the internet is a fantastic resource. If, because of time constraints I'm not able to do this, the team at Engineroom Design always step up to the mark to give assistance. Such customer service is invaluable to anyone involved in e-business.  

Helen Cambourn
Property Coordinator & Leasing Administrator The Dymocks Building

OUR DELIVERABLES ON THIS PROJECT

Back End Development

Back End Development

Discovery And Research

Discovery And Research

Front End Development

Front End Development

UI & UX Design

UI & UX Design

Web Design

Web Design

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